Logo and the Dub
Our Dub and logo are the core of our brand, and a defining piece of our story. It’s our most fundamental visual asset, which is why it’s vital to ensure it is used respectfully and effectively..
Logo
We always lead with the Workday logo. However, in supporting materials or in places where the logo has already set a precedent, we can use the Dub as a supplemental piece of brand expression.
The Workday logo is a combination of our sunrise and our logotype. The logo is a standalone asset that should in no way be distorted or redrawn when applied to communications. Carrying significant equity, it is vital that it is always applied consistently.
For more information about the full Workday logo and a deeper look at brand guidelines beyond our Canvas documentation, check out this page on the Brand Central Style Guide.
Usage Guidance
Clear Space and Sizing
Our bespoke logo is custom-drawn to be the core that unites our design language. This diagram highlights some of its unique features, and the consistent relationships between letterforms and angles.
When using our logo, be sure to allow breathing room for maximum impact and legibility. It is important to maintain a certain amount of space around the logo to prevent it from becoming cluttered by surrounding artwork, images, messaging, or the edge of a composition.
To maintain the integrity of our logo, we have defined minimum sizes. There are no predetermined sizes. Scale and proportion are determined by available space, aesthetics, function, and visibility.
Digital minimum size: width of 102px
The Dub
The “Workday Dub” is an extension of our logo when space is at a premium. It is used in our product applications, as well as a favicon and an application icon, avatar, and additional way to represent our company in promotional materials.
The Dub is constructed from the “w” within our full logo and paired with a reduced version of the sunrise. Therefore, the spacing rationale is consistent with that of our logo.
Usage Guidance
Clear Space and Sizing
The Dub is constructed from the “w” within our full logo and paired with a reduced version of the sunrise. Therefore, the spacing rationale ris consistent with that of our logo.
When using the Dub, be sure to allow breathing room for maximum impact and legibility. It’s important to maintain a certain amount of space around the Dub to prevent it from becoming cluttered by surrounding artwork, images, messaging, or the edge of a composition.
Digital Lockup
In digital applications where space is limited, it is often neccesary to use the “Workday Dub” in the product header. Headers can be used with Canvas Kit or by following the specs below.
Header Usage
Primary Label: Roboto, Regular, 20px, Black Pepper 300. Divider Line: Soap400
Reversed: Label: Roboto, Regular 20px, French Vanilla 100. Divider Line: FrenchVanilla100 @ 30% Opacity
Web Examples
To use these in code, simply import the SVGs from Canvas Kit:
import {dubLogoPrimary, dubLogoReversed} from '@workday/canvas-kit-preview-react/common';Can't Find What You Need?
Check out our FAQ section which may help you find the information you're looking for. For further information, contact the #ask-canvas-design or #ask-canvas-kitchannels on Slack.